Recently, in one of our Digital Humanities modules (Concepts and Collaboration), we were requested to live-tweet the presentations that each group in our class had prepared under the hashtag #uccdh. It was definitely a different way of attending. I felt that the audience was quieter, preferring instead to concentrate on interacting virtually. People could join into the conversation and comment without interrupting the presentation. This later got me on to thinking about the role live-tweeting can play at other events, such as business, concerts, TV shows, etc.

While researching this topic, I discovered an app specially designed for live-tweeting. Called the LiveTweetApp, it is:

“an online solution to help you search, moderate and beautifully display tweets on a (big) screen.” (LiveTweetApp, 2015)

It allows the user to aggregate tweets under a certain hashtag or mention and moderate them, selecting those that are relevant to the event. The chosen tweets can then be displayed on a screen(s), to be viewed by a large audience. They can even be integrated into television screens during TV shows or concerts. I have included a short presentation video of this app: (ibid)

Live tweets can be broadcasted on large screens during conferences, such as this one here.

I have also collected a few guidelines on effective and easily accessible live-tweeting:

First off, choose a hashtag for your event. Try and keep it short in order to maximise the number of characters participants can use for their tweet. (Vila, 2015) Also, ensure that your event’s participants know about the live-tweeting session and the hashtag being used.

When tweeting, remember who your audience is and what the event is about. Don’t tweet on matters that don’t pertain to the hashtag -it’s there for a reason – and try not to acquire the habit of tweeting for the sake of tweeting. (Carson, 2014) Jumping in with off-topic tweets doesn’t really add to the conversation, but interrupts it.

Interaction with other tweeters is an important and natural part of the conversation. If you see an interesting tweet, retweet it; maybe reply as well. This gives credit to the original tweeter, as well as making the conversation roll. In addition, it makes it easier for the audience to identify who’s speaking — you don’t want to run the risk of people taking a statement or idea out of context or simply getting confused.

Tweeting media-rich tweets is a good idea. 140 characters doesn’t leave space to say that much, so pictures, videos and links can enhance your tweet just that little bit more. (Dugan, 2015) During a live tweeting event, when tweets are coming in at a faster rate than usual, added elements can make your audience pause and pay attention to what you are saying.

Happy live tweeting!

Bibliography

Carson, E. (2014), How to Tweet a Live Event: 7 Best Practices. Available at: http://www.techrepublic.com/article/how-to-live-tweet-an-event-7-best-practices/

Dugan, L. (2015), 10 Tips for Tweeting During Live Events. Available at: http://www.adweek.com/socialtimes/10-tips-for-tweeting-during-live-events/623286

LiveTweetApp (2015), Home page. Available at: http://www.livetweetapp.com/en/

Vila, S. (2015), Tips for Live Tweeting an Event. Available at: https://docs.google.com/document/d/1T1EFNzWaQJ23-LpMg3Oxgs2LJEHNxy3KO0HoKzAtDb8/edit?pli=1

 

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